Digital Product Passport
Organic Cotton Tee
Maison Verel
Composition
- Organic cotton80%
- Recycled polyester15%
- Elastane5%
Details
- Origin
- Portugal
- Care
- Wash 30C
- Certification
- GOTS
- Batch
- SS26-014
Updated 2027-01-12ID 4f9a2b1c
ESPR-ready · for WooCommerce
The Digital Product Passport is becoming mandatory.
The EU is phasing in a passport for every product from 2027. DPPress gets your WooCommerce store ready today, straight from the product editor.
Self-hosted on your own site. No external services, no data leaves your store.
Runs on your WooCommerceNo data leaves your siteMobile-first passport pagesQR codes built in
Why now
A deadline that is already moving
The Ecodesign for Sustainable Products Regulation (ESPR) phases the passport in gradually. There is no exemption based on company size.
- Jul 2026
EU registry goes live
The central Digital Product Passport registry becomes operational.
- Feb 2027
Batteries first
Digital passports become mandatory for batteries, opening the phase-in.
- 2027 to 2028
Textile and apparel
Delegated acts for textiles are expected. Your category is next in line.
Prepare now - Beyond
Furniture, tyres, steel
Furniture, mattresses, tyres and steel follow in turn.
- By 2030
Most goods covered
The passport extends to most products sold in the EU.
The gap
Apps exist for Shopify. WooCommerce was left out.
Shopify merchants already have a dozen passport apps to pick from. Established providers aim at companies with an ERP and a compliance team.
If you run a small brand on WooCommerce, with a few dozen to a few thousand products and no technical team, nobody has been serving you. DPPress is built for exactly that.
You should not need a consultant and an ERP to put a passport on a t-shirt.
ShopifyA crowded market: Arianee, Tracehub, Passtiq and more.
WooCommerceNearly empty. No serious self-serve option, until now.
Enterprise toolsBuilt for ERP-equipped companies with big budgets.
DPPressMade for small brands. Self-serve, self-hosted, affordable.
What you get
Everything a passport needs, nothing you do not
A focused toolkit that lives inside WooCommerce and runs entirely on your own site.
One passport per product
Create a passport straight from the product editor. It even survives product deletion by design.
Guided category templates
Fields organised by category, so you know exactly what to fill in. Textile and apparel ships today.
Fibre composition, validated
A repeatable materials field with live percentage totals. The signature of every passport.
Public, mobile-first page
A fast standalone page at /dpp/{id}, with no theme dependency, ready to be scanned.
QR codes for your labels
Generate a QR code for every passport to print on labels, care tags or packaging.
Structured data, built in
Schema.org JSON-LD on every page and a public REST endpoint for machine-readable data.
How it works
From install to printed QR in an afternoon
No developer, no migration. It runs on the WooCommerce you already have.
Install and set your defaults
Activate the plugin and a setup wizard walks you through store-wide defaults, so you fill common data once, not on every product.
Create passports, in bulk if needed
Generate a passport from any product, or select dozens at once. Composition is parsed from your existing attributes.
"80% cotton, 20% polyester" -> parsedPublish and print the QR
Publish the passport, download its QR code and add it to your labels. The public page lives at a clean URL.
yourstore.com/dpp/4f9a2b1cPricing
Start free. Upgrade when your catalogue grows.
The free plugin covers real, published passports. Pro unlocks scale and every category as it lands.
Free
Free
Everything to get started and stay ready.
- 10 published passports
- Every product category, as each one lands
- Public passport pages and QR codes
- Structured data (JSON-LD and REST)
- Self-hosted, no data leaves your site
Coming soon
Pro
Coming soon
For growing catalogues and every category.
- Unlimited passports
- QR codes as SVG for print
- Bulk export of your passports
- Passports in 24 EU languages
- Priority support
Honest about compliance
The EU is still finalising the official passport formats through delegated acts. DPPress is ESPR-ready: it structures your product data along the requirements known today and is updated as official formats are published. It is a preparation and transparency tool, not legal advice.
FAQ
Questions, answered
Does this make my store ESPR-compliant?
Not on its own, and anyone claiming otherwise is overselling. The final formats are not fully published yet. DPPress structures your data along the known requirements so you are ready when the delegated acts land. It is a preparation tool, not legal advice.
Which products are supported today?
This version ships a Textile and apparel template, the first consumer category on the DPP roadmap after batteries. More categories are planned as the delegated acts are published.
Do I need a developer?
No. You install it like any WordPress plugin, and a setup wizard guides you through defaults and bulk creation. It is built for small brands with no technical team.
Does it send my data anywhere?
No. Passports, pages and QR codes are all generated and hosted on your own site. No external calls, no third-party services.
Will it slow my site down?
It is designed to run on entry-level shared hosting. The public passport page is a standalone, theme-independent page that loads fast.
What if I delete a product?
The passport survives. Passport data is stored independently, so a published passport stays reachable even after the product is gone.
How much will Pro cost?
Pricing is not finalised yet. Join the waitlist and you will be among the first to know, with early-adopter terms.
Get ready for 2027
Be ready before your customers ask
Join the waitlist. We will let you know the moment DPPress lands on WordPress.org, plus early-adopter access to Pro.
Join the waitlistOne email at launch. No spam, unsubscribe anytime.